Shopify
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A Shopify Case Study
Kristin Perry Accessories is a Los Angeles–based fashion brand that began with six handmade headbands sold on eBay. Founder Kristin built the line from her own glam, over-the-top aesthetic, then faced the twin challenges of scaling production and reaching buyers while running the business solo and maintaining a polished, retail-quality storefront.
She moved to Shopify, expanded onto Instagram and multiple marketplaces (Amazon, Etsy, BlueFly, eBay, OpenSky), and used apps like Simple SEO, Exit Offers, Wanelo, Out of Stock and ShipStation to drive traffic, reduce abandoned carts, manage inventory and present a professional store experience. Partnering with a manufacturer for jewelry and signing on with Shipwire for outsourced fulfillment, Kristin grew sales, increased Google traffic, improved conversion and streamlined order management—allowing one person to run a business that looks and performs like a larger retailer.