Case Study: Petaluma yarn shop Knitterly launches successful e-commerce and boosts sales with Shopify

Knitterly - Customer Case Study

Knitterly, a Petaluma, CA yarn shop with a decade of brick-and-mortar experience, spent four years trying to launch ecommerce on two other platforms and a different POS without success. The move to Shopify — and specifically its ability to share inventory between the physical and online stores — finally made a unified online shop possible.

They earned first sales by reaching existing customers via their blog, Facebook, and newsletter, then concentrated on SEO before adding Google Ads and Google Merchant shopping ads, which have driven significant traffic and sales. On the backend they use the powertools app for product filtering, an invoice-printing app and automated email-to-printer order alerts. Their top advice to new ecommerce entrepreneurs is to prioritize inventory management, optimize page content for SEO, budget for advertising, and learn Google Analytics, Merchant Center and AdWords.

Knitterly