Case Study: Kite Print achieves reliable, scalable sales during viral demand with Shopify

Kite Print - Customer Case Study

Kite Print (kiteprint.com), a London-based studio that hand-recreates vintage posters using wood engraving and letterpress, needed a reliable ecommerce platform to support sudden spikes in attention when a short film about the maker went viral. The main challenge was handling heavy traffic and selling delicate, hand-packaged prints without site downtime, while also establishing marketing and fulfillment workflows.

They chose Shopify for its scalability, used the OrderlyPrint app to streamline invoicing and label printing, and run packaging and fulfillment in-house to protect the prints. Social channels like Twitter and Facebook drove initial sales, Mailchimp grew their newsletter audience via a prize-draw tactic, and the setup delivered strong early sales and stable site performance during peak demand.

Kite Print