Case Study: Kitchen Safe doubles conversion to 4% and grows direct online sales with Shopify

Kitchen Safe - Customer Case Study

Kitchen Safe, a San Francisco startup built on Shopify, makes a simple timed lockbox designed to help people exercise restraint and break bad habits. Founded by Dave, Ryan, and Nick after a successful $40,000 Kickstarter, the company faced the common ecommerce challenge of low conversion rates and the need to turn early interest into consistent direct sales—initial conversion was under 2%.

They migrated to selling primarily through their own site and built an operational stack using Shopify, ShipStation, and Fulfillment by Amazon while working with product designers and a contracted factory. By refining their marketing message, adding tools like AdRoll and product reviews, and learning from other stores, they doubled conversion to about 4% and now generate most sales through their website.

Kitchen Safe