Case Study: KEEN achieves 80% cost reduction and faster omnichannel growth with Shopify

KEEN Achieves 80% Cost Reduction while Accelerating Omnichannel Growth

KEEN, the sustainable footwear brand, was struggling to grow across online and retail channels because of a complex, costly technology stack built on systems like Salesforce Commerce Cloud and Micros POS. The company needed a simpler way to unify ecommerce and in-store operations while improving the customer experience and supporting expansion, and turned to Shopify and Shopify POS for help.

Shopify consolidated KEEN’s fragmented systems into a single commerce platform, launched expansion stores across multiple regions, and modernized retail with mobile POS and third-party apps. The results were strong: KEEN reduced total cost of ownership by about 80%, cut project timelines from months to about a week, sold 1,000 pairs in five hours at a pop-up, opened a store in under 30 days, and launched in seven new international markets with 15 more planned.

KEEN

Sam Buckingham

Director of Digital Product