Case Study: Katina Bags achieves online store launch and sales growth with Shopify

Katina Bags - Customer Case Study

Katina Bags, a Denver-based maker of versatile laptop and everyday totes launched in 2012, began when founder Katina couldn’t find a functional, fashionable workbag that fit her life as a busy consultant and mom. After developing her own designs and scaling production with local sewers, the bigger challenge became turning a product she loved into steady online sales and growing a brand while balancing a full-time job and family.

Katina focused on marketing and site optimization—SEO, social media, paid ads—and drove initial sales with a Facebook contest, discounts, and online advertising (Facebook, Google, Bing). She streamlined operations with essentials like order tracking and apps for communications (Constant Contact) and social scheduling (HootSuite), kept discounts as a core offer, and continues to refine tools and tactics to increase traffic and build a loyal lifestyle-brand following.

Katina Bags