Case Study: KASH Beauty increases conversions with Shopify

KASH Beauty increases conversions by optimizing its storefront for international markets

KASH Beauty, the cosmetics brand founded by influencer and makeup artist Keilidh Cashell, needed a platform that could handle sudden traffic spikes from its large social following and support growth beyond Ireland. Using Shopify Plus, the brand also wanted to better serve international customers with a storefront tailored to different markets.

Shopify implemented customizable international storefronts and app integrations like Klaviyo to support segmentation, retargeting, and remarketing. As a result, KASH Beauty scaled across borders more easily and improved the customer experience, helping increase conversion rates and drive significant growth.

KASH Beauty

Conor Cochrane

Director