Case Study: KARL LAGERFELD consolidates 35 markets into one store with Shopify

KARL LAGERFELD consolidates 35 markets in 6.5 months with Shopify

Karl Lagerfeld, a fashion brand, faced high costs and low team autonomy with their previous ecommerce platform, Salesforce Commerce Cloud. The brand partnered with Shopify to reduce their total cost of ownership and gain more internal control over their global online store, which served 35 markets.

Shopify provided a solution that consolidated all 35 markets into a single store, simplifying payments with Shopify Payments and Shop Pay. This allowed Karl Lagerfeld's small team to launch new markets and manage operations independently. The results included a 21% payment share through Shop Pay and the ability to launch in new regions like Saudi Arabia and the UAE in just weeks.

Karl Lagerfeld