Case Study: Kanske achieves rapid online growth for its affordable watch brand with Shopify

Kanske - Customer Case Study

Kanske is a Copenhagen-based design and motion agency that launched a watch brand to fill a gap for elegant, trendy watches at an affordable price. They design all components in-house, source metal and leather parts from China, then hand-assemble, finish and pack every piece in Denmark to deliver a quality product with broad appeal.

To win customers they leaned on social networks and Google AdWords to earn their first sales and now drive most traffic from Instagram, Facebook, Pinterest and paid search, supplemented by free PR in relevant magazines and blogs. Their store runs on Shopify with the Printorder app for order management, they pack and ship same-day, and the approach has produced consistent sales and efficient fulfillment — their advice to others: start fast, expect mistakes, and use Shopify and Google Analytics.

Kanske