Case Study: Justmylook achieves a £1 million sales day with Shopify

Justmylook hits first £1 million sales day with Shopify

Justmylook, a family-run UK beauty retailer, faced a critical challenge as its legacy ecommerce platform was buckling under growth and unable to handle peak traffic. Fearing it would not survive the upcoming Q4 trading period, the company needed to replatform away from a cycle of constant bug fixes. They chose to migrate to Shopify to gain a stable and scalable foundation.

By implementing Shopify, Justmylook successfully migrated its vast catalog of 17,000 products in just six months. The solution provided the stability to handle immense demand and the tools, including the AI assistant Sidekick and various apps, to manage complex promotions. As a direct result of using Shopify, the company recorded its first-ever £1 million sales day on Black Friday and saw improvements across all key business metrics.

Justmylook