Shopify
1362 Case Studies
A Shopify Case Study
Just Spotted is a Copenhagen-based online and physical shop born from a love of design posters and a spotted trend. The founders launched with 50 prints sourced from a US site and quickly added work from local artists, then faced the challenge of turning a niche product range into a trusted brand and steady sales channel.
They focused on content and influencer marketing (their first sale came via a blog), built traffic through Instagram and search, and optimized conversion to double sales. Operationally they use Mixpanel, Mailchimp, Yotpo, Webshippr, Vendor Payout and Shopify POS, run fulfillment in-house from a larger warehouse, and have streamlined vendor and store management—resulting in stronger customer relationships, higher trust via reviews, and scalable growth.