Case Study: Judy B. Swim achieves increased sales and streamlined fulfillment with Shopify

Judy B. Swim - Customer Case Study

Judy b. Swim is a Los Angeles–based swimwear brand inspired by founder Judy’s philosophy of dressing for your body. The challenge was to create flattering, high-quality suits that stand out in a crowded market while keeping production local for quality control and building a direct relationship with customers.

The founder sourced a shaping, supportive fabric from a mill near Milan and manufactures in Los Angeles, then launched on Shopify using UPS integration for fulfillment and a suite of social and image apps to market products. Early press, social media (65% of referrals from Facebook) and platforms like Pinterest and Polyvore drove traffic, producing strong sales, brand loyalty, repeat customers and positive customer feedback thanks to thoughtful packaging and personal touches.

Judy B. Swim