Case Study: Johnny Fly Co. achieves scalable online growth and streamlined fulfillment with Shopify

Johnny Fly Co. - Customer Case Study

Johnny Fly Co., a Charlotte, NC maker of wooden sunglasses, hand‑carved bowties and in‑house phone cases, started when its founder set out to fill a market gap for unique, design‑led products. The company’s early challenge was turning handfuls of locally sourced, handmade goods into a scalable business while preserving craft quality, expanding into wholesale and driving traffic and sales across multiple channels.

They met that challenge by investing in in‑house production (laser/CNC machining and final assembly), outsourcing some components, and building operations on Shopify with apps like Riskified, Zopim, Shopify POS, ShipStation and TradeGecko for fraud screening, chat, POS, shipping and inventory/COGS tracking. Combined with social media and placements on sites like Fancy that drove early exposure, their website became the primary retail and branding hub; the result was professionalized fulfillment, stronger inventory control, media attention, and significant retail and wholesale growth.

Johnny Fly Co.