Shopify
1362 Case Studies
A Shopify Case Study
JMVillegas, a Mexico City-based B2B importer, manufacturer, and distributor of store fixtures, wanted to reach new customers online and make it easier for buyers to find products without visiting stores or offices. Before launching its ecommerce channel, the company struggled to get its sales team on board and needed a better way to sell products that had traditionally been handled offline.
Using Shopify, JMVillegas launched an online store that streamlined pricing, inventory, and order management, while supporting tools like Google AdWords and discount campaigns to drive adoption. The results included easier operations, faster selling, and stronger online demand, with about 40% of store customers being new and increased weekend sales, making Shopify a key part of the company’s growth.