Case Study: jimmyCASE achieves a successful online launch and sales growth with Shopify

jimmyCASE - Customer Case Study

JimmyCASE was founded in Glendale, CA when a former TV producer built an iPhone wallet case in his garage because he couldn’t find one he liked. After quitting his job to sell the product full time on Shopify, the company faced the challenge of standing out in a crowded accessories market and generating reliable traffic and sales.

JimmyCASE tackled this by using Shopify with Google Shopping, AdWords and Instagram for customer acquisition, and apps like Yotpo, Justuno and ShippingEasy to manage reviews, conversions and fulfillment. That strategy drove early sales from friends and social networks, grew paid and organic traffic, and led to distribution on sites like DistrictWest, Scoutmob, Tapiture, Fancy and Country Outfitters—boosting sales, SEO and referral traffic back to the Shopify store.

jimmyCASE