Case Study: Jenni Kayne improves omnichannel customer experiences with Shopify

Jenni Kayne Home Unifies with Shopify to Improve Customer Experiences Online and In-Store

Jenni Kayne, the California lifestyle brand behind Jenni Kayne Home and Oak Essentials, needed a more scalable way to unify its ecommerce and in-store operations as it expanded product lines and opened more locations. The company wanted a cohesive omnichannel experience for customers who research and buy home products both online and in person, and turned to Shopify Plus and Shopify POS to connect sales channels and simplify multi-location management.

Shopify helped Jenni Kayne unify inventory, customer profiles, and checkout across channels, while also enabling endless-aisle shopping, easier staff training, and customized quoting for Trade Program members. The results included more than doubling its brick-and-mortar presence across the U.S., stronger shopper engagement, reduced friction accessing inventory, and a smoother, more reliable checkout experience that improved sales and customer relationships.

Jenni Kayne

Sam Mella

Director of Home Experience