Case Study: J&CO achieves international expansion with Shopify

J&CO expands its international footprint with robust localization tools

J&CO, the handmade jewelry brand, wanted to expand into new international markets but needed localization to build trust with customers and wholesalers. Without local languages and currencies, its growth goals would have been difficult to achieve, so it turned to Shopify Plus for help.

Shopify implemented Shopify Plus with language translator and currency converter apps, plus Shopify Scripts for automated discounts and dynamic pricing. As a result, J&CO was able to localize its storefront across multiple regions, improve the shopping experience, and support multi-tier wholesale pricing—contributing to rapid international expansion and helping drive 800% revenue growth over five years.

J&CO

Jenny Kwang

Founder and CEO