Shopify
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A Shopify Case Study
JAQET, a California-based accessory brand launched in 2012, began with three in-house crafted products made by a small team of passionate artisans. After solving design and production, the bigger challenge was bringing the brand and products to customers via a webstore that could convey JAQET’s story and aesthetic while enabling purchases.
Using Shopify provided built-in guidance and an affordable way to launch a polished online store; JAQET now offers nearly a dozen products in multiple colors, sells through its website and international stockists, and handled early sales via Facebook and social media with follow-up coverage from blogs and publications. Today the team relies on Shopify for daily order processing and logistics, uses Google Analytics to understand customers, and credits strong branding—achieved through Shopify templates—for driving traffic and conversions.