Case Study: Janiro achieves UK retail and online growth for its skincare brand with Shopify

Janiro - Customer Case Study

Janiro is a UK skincare brand based in Borehamwood that began when its founder discovered a Green Tea day cream in Singapore in 2011, secured exclusive UK import rights and launched an online store with almost no marketing budget. The company faced a crowded, well-funded skincare market and needed to build credibility, customer trust and sales while operating with limited resources and largely manual back‑end processes.

Janiro focused on earned media—sending products to beauty bloggers—which generated over 200 positive reviews, a cult following and a contact that led to listings in Harvey Nichols. Combined with social media, trade shows and a TV shopping slot, those channels drove sales while the business ran on Shopify (with apps for reviews and promotions) and manual UK/Singapore fulfilment; the result is ongoing growth and strong endorsement of Shopify’s support.

Janiro