Case Study: JammyPack achieves streamlined store management and accelerated e‑commerce growth with Shopify

JammyPack - Customer Case Study

JammyPack is a California-based maker of retro speaker "fanny pack" bags that launched online in 2010 and entered retail in 2011. Built from grassroots selling at music festivals and bar crawls, the brand faced the challenge of scaling from event-driven, word-of-mouth traction to a professional, manageable e-commerce and retail operation while broadening its sales channels.

JammyPack migrated from Big Cartel to Shopify in March 2013, adopted apps such as Product Upsell, Sales Motivator, Store-Finder and AbandonAide, and leveraged social sharing and daily-deal promotions to drive traffic. The platform switch and toolset dramatically simplified backend operations, improved conversion and multi-channel reach, and helped the company grow into a widely appealing accessory brand.

JammyPack