Case Study: Jack Rogers achieves 69% revenue growth and 30% conversion lift with Shopify Plus

Jack Rogers increased conversion by 30% and revenue by 69% after migrating

Jack Rogers, a heritage sandal brand sold at stores like Nordstrom and Bloomingdales, wanted to grow direct-to-consumer sales but was held back by a slow, technical Magento site. Making updates or running campaigns took weeks, inventory management caused oversells and lost revenue, and features like custom monogramming were manual and error-prone—so the team needed a simpler, more automated ecommerce platform.

Working with Shopify Plus partner P3 Media, Jack Rogers migrated to Shopify Plus, implemented Shopify Flow and certified apps (Returnly, Smile, Gorgias), and automated processes including monogram orders. The result: a 69% increase in revenue and a 30% lift in conversion, traffic up over 60%, filters that produced a 4x revenue lift per user, and a successful SMS program now driving 12% of revenue with a 74% higher conversion rate.

Jack Rogers

Anna Aviram

VP Digital Marketing and Ecommerce