Case Study: iTokri grows international revenue by 91% with Shopify Plus

iTokri grows international revenue by 91% with automated sales

iTokri is an online marketplace for handicrafts, textiles, jewelry, and art sourced from nearly 10,000 artisans across India. As demand grew and its catalog expanded rapidly, the company needed a better way to manage a 90+ person team, reduce duplicate sales work, and add automation and additional Shopify functionality.

To address this, iTokri upgraded to Shopify Plus, using Launchpad and improved admin/permissions to streamline operations and automate sales events and personalized checkout experiences. With Shopify, iTokri achieved a 42% increase in returning customers, a 91% year-over-year rise in international revenue, and 50% less time spent on admin and sales setup.

iTokri

Nitin Pamnani

Co-Founder