Case Study: InnoNature achieves direct-to-consumer growth with Shopify

InnoNature created a platform to sell direct to consumer and reclaim its customer experience

InnoNature, a German natural health products company, started out selling on Amazon but found it had limited control over its customer journey and brand story. To reclaim its customer experience and build its brand, InnoNature turned to Shopify Plus.

Shopify helped InnoNature launch a direct-to-consumer model and scale quickly, with Shopify Payments supporting sales in multiple currencies as it expanded into France and Switzerland. The company reported a significant revenue increase after its first year as a DTC business, while also strengthening customer relationships and setting up long-term growth.

InnoNature

Gil Lang

Co-Founder and CEO