Case Study: Pura achieves 100% sales growth and lower CAC with Shopify

Increasing sales and cutting CAC with Shop Campaigns and Shopify Audiences

Pura, the smart diffuser brand, needed a better way to reach high-intent customers and spend marketing dollars more efficiently as it scaled across D2C and retail channels. With Shopify Audiences and Shop Campaigns, Pura was looking for a solution that could improve targeting, reduce acquisition costs, and create a smoother path from ad to checkout.

Shopify implemented Shopify Audiences to help Pura target lookalike, prospecting, retargeting, and existing-customer segments, while Shop Campaigns automated ad placement and optimization across Shop, Meta, and Google. The results were strong: Pura doubled sales and new customer growth, increased average order value by 15%, and reduced customer acquisition costs by 15–20%, with particularly strong performance during BFCM.

Pura

Danielle Mathews

Senior Director of Integrated Marketing