Case Study: ILIA achieves a faster, flawless front-end experience with Shopify

ILIA creates a flawless front-end digital experience with a headless solution

ILIA, the award-winning clean beauty brand, wanted to deliver a more flexible and visually rich shopping experience as it outgrew Shopify Advanced and moved to Shopify Plus. The company needed a headless solution to handle diverse imagery and help shoppers find the right shade without slowing down the site.

Using Shopify Plus, Shopify helped ILIA build a headless solution that gave developers more freedom to experiment with content and improved front-end performance, including faster page load speed. The new experience also strengthened key shopping tools like “find my shade” and “compare shades,” creating a smoother customer journey and setting ILIA up for better long-term content and operational efficiency.

ILIA

Albert Chong

Vice President of Digital