Shopify
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A Shopify Case Study
iCollection Shop is a Cambridge-based online retailer specializing in premium iPhone, iPad and Mac cases and accessories that aren’t found on the high street. As a small team they faced the twin challenges of standing out in a crowded market, building customer trust, and scaling to meet growing demand.
They addressed this by researching customer needs to curate durable, personality-driven products, delivering exceptional, personalized customer service, and building strong supplier relationships that earned them official-supplier listings on brand sites. Active social media engagement (3,000+ followers), use of Shopify’s SEO and tools, and improvements in productivity and communication have driven positive feedback, word-of-mouth referrals and the ability to keep up with growth.