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Case Study: Hydrogen Hybrid Kits achieves a mobile-responsive upgrade and boosted email-driven sales with Shopify
A Shopify Case Study
Hydrogen Hybrid Kits - Customer Case Study
Hydrogen Hybrid Kits, a Pittsburg, CA company with a patented hydrogen-conversion kit, needed to modernize a pre-existing site to serve a growing mobile and tablet customer base. They source U.S.-manufactured parts for final assembly and supplement kits with components from overseas suppliers found via MFG.com, Alibaba and eBay, and moved the storefront to Shopify on a colleague’s recommendation.
The team implemented a lead-generation strategy—Google AdWords, SEO and a free 8-day course—to drive signups, then used AWeber for targeted email follow-up and AdRoll for retargeting. Email marketing and monthly promotions proved most critical, building strong customer loyalty and repeat sales, while shipping and fulfillment remain handled in-house.
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