Case Study: Hushamok achieves thriving online sales with Shopify

Hushamok - Customer Case Study

Hushamok is a family-founded New Zealand and US boutique that modernized a traditional baby hammock into eco-friendly, design-forward baby furniture after founders Mark and Julie Sobol struggled to soothe their first child. Their challenge was updating a 1,000-year-old concept to meet the safety, aesthetic and practical demands of today’s parents while building awareness and sales for a niche product.

They solved this by designing a contemporary, organic-material hammock, launching at trade shows and using celebrity seeding and PR to earn initial sales and endorsements (including Brad and Angelina, Gwen Stefani and Rachel Griffiths). Today Hushamok sells primarily online via Shopify—using the Retina theme and apps like Chimpified, Zopim and Yotpo—demonstrating strong online traction and sustainable growth.

Hushamok

Julie Soboil

Founder