Case Study: Hunt Bike Wheels launches flexible payments across markets with Shopify checkout

Hunt Bike Wheels launches flexible payments in hours with Shopify

Hunt Bike Wheels, a direct-to-consumer bike wheel brand, faced the challenge of offering localized and flexible payment options as it expanded from the UK into the US and EU markets. Their lean ecommerce team needed a solution that would allow them to add new finance partners quickly without undertaking repeated technical projects or rebuilding their checkout. They turned to their existing vendor, Shopify, and its Shopify checkout to meet this need.

Using Shopify's platform, Hunt Bike Wheels was able to integrate new payment partners like Novuna and TrueMed in a matter of hours. The solution also included enabling Shop Pay Installments with no build time required. For Shopify, this resulted in Shop Pay driving 46% of online orders in the US and 19% in the UK. The implementation of Shop Pay Installments led to a 22% higher average order value in the US and helped the brand reach new customers.

Hunt Bike Wheels