Case Study: World Wildlife Fund Canada achieves timely, scalable holiday adoptions and $1.5M+ annual donations with Shopify Plus

How World Wildlife Fund Canada Uses Shopify Plus to Protect the Polar Bears

World Wildlife Fund Canada, a conservation nonprofit that raises critical funds through symbolic animal “adoptions,” faced a major ecommerce crisis when its order-management system failed to communicate with its fulfillment center during a holiday campaign—risking late deliveries, damaged donor trust, and lost revenue at a crucial time. Staff scrambled to hand-package kits to save Christmas orders, exposing the organization’s need for a reliable, scalable online solution.

WWF-Canada migrated to Shopify Plus to stabilize and scale its ecommerce operations, integrating with fulfillment and third-party tools, adding a customizable checkout with donation options, and improving reporting and automation. The platform now powers about $1.5M in annual adoptions, helps target and engage supporters (including younger audiences), and supports broader digital fundraising and marketing efforts that have driven significant public engagement.

World Wildlife Fund

Chelsie Burke

Community Campaigns Manager