Case Study: World of Books boosts conversions and scales international operations with Shopify Payments

How World of Books Scaled International Operations and Boosted Conversions with Shopify Payments

World of Books, the online used bookstore and sustainability-focused B Corporation, needed a more scalable way to manage its rapidly growing UK and US operations after international expansion and an acquisition more than tripled sales overnight. The company also wanted to maintain a strong customer experience while handling complex multi-market pricing, inventory, and legal entity requirements, and turned to Shopify, including Shopify Payments, to support that growth.

Shopify implemented multi-entity management and Shopify Payments to streamline cross-border operations, simplify currency and entity handling, and improve the checkout experience with Shop Pay. World of Books reported a 10% increase in conversion rates overall, an 18% lift during BFCM, seven sales records around BFCM, and significant savings by avoiding extra headcount, legal costs, months of work, and foreign exchange risk.

World of Books

David Magee

Product Director