Case Study: Waterdrop achieves global expansion and scalable growth with Shopify

How waterdrop® expanded into 30 countries worldwide with Shopify

Waterdrop, the Austrian beverage startup behind Microdrinks, needed a scalable ecommerce foundation to support rapid international growth, heavy traffic spikes, and local requirements like languages, payments, and shipping. The company also wanted to connect its online and offline sales while maintaining a consistent brand experience as it expanded globally. Shopify provided the ecommerce platform and tools to help Waterdrop manage this complexity.

Using Shopify Markets and Shopify POS, Waterdrop expanded into more than 30 countries, unified its online and in-store operations, and handled major traffic surges without downtime. The impact was strong: Waterdrop reported a 40% average annual total growth rate, 100% uptime during peak traffic periods, and a faster path to global expansion, all supported by Shopify.

Waterdrop

Christoph Hermann

CPO and Co-Founder