Case Study: Black Claw achieves 200% increase in abandoned cart recoveries with Shopify

How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

Black Claw is a tattoo-supply company founded by veteran artists Seth Ciferri and GRIME after lab tests revealed dangerously high lead levels in many commercial needles. Frustrated by unethical suppliers, a generation of tattooers who’d lost needle-making knowledge, and a “dog shit” website with no marketing budget, they faced the challenge of scaling a mission-driven brand that could raise safety standards and win the trust of peers and customers.

They partnered with agency Blue Like Neon and moved to Shopify Plus, rebuilding the site to reflect the founders’ authenticity and integrate 3PL sync, real-time reviews, and customer-capture tools. Since the relaunch sessions are up 39%, page views up ~70%, bounce rate down 20%, average order value up 13.5%, transactions up 124%, and cart-abandonment recovery rose from 6% to 20%—helping Black Claw scale sales while continuing to push industry safety and sustainability initiatives.

Black Claw

Wesley Brown

Director of Operations