Case Study: Merchology achieves automated dynamic checkout pricing and 340% mobile revenue growth with Shopify

How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

Merchology, a Minnesota-based provider of corporate branded apparel with more than 50,000 SKUs, was struggling with a clunky, desktop-first checkout: discounts had to be applied manually product-by-product, bulk pricing and minimum quantities weren’t shown clearly, and mobile visitors weren’t converting. The manual processes lengthened the sales cycle and left revenue on the table despite strong overall growth.

Range, a digital agency, used Shopify Plus Scripts to automate discounts and implement live, cart-aware pricing, then redesigned the checkout for a seamless mobile experience. The changes made discounting instantaneous, simplified ordering across devices, and drove a 340% year-over-year increase in revenue per mobile device and a 40% lift in mobile conversion rates.

Merchology

Nolan Goodman

Vice President of Marketing