Case Study: Terre Bleu achieves year-round revenue growth with Shopify

How to Build a Successful Agritourism Business

Terre Bleu, one of Canada’s largest organic lavender agritourism farms in Milton, Ontario, faced the challenge of building a business around a very short bloom season while attracting visitors and sales year-round. With Shopify, the farm used an online store, social media, and tools like an event calendar app and email marketing to expand beyond on-site visits and create repeat customer engagement.

Shopify helped Terre Bleu diversify revenue through online sales, seasonal promotions, and bookable experiences such as yoga, meditation, and photography sessions. The result was meaningful off-season growth, with the Shopify store driving 20% of overall revenue during the offseason, while email campaigns delivered high conversion rates and helped the brand stay connected with its audience all year.

Terre Bleu

Isabelle Baird

Owner