Case Study: Mizzen+Main achieves online apparel growth with Shopify

How Three Friends Built A Successful Online Apparel Company By Combining Technology and Fashion

Mizzen+Main, a fast-growing men’s apparel brand, set out to bring moisture-wicking, wrinkle-free performance fabrics to traditional dress shirts and build a strong online business around that concept. The company faced the challenge of turning an innovative product idea into a scalable ecommerce operation while managing product development, supply chain, branding, and customer growth. Shopify was at the center of its ecommerce stack.

Shopify helped Mizzen+Main run an “E-Commerce 3.0” platform supported by tools like Stitch Labs, ShipStation, and Xero for efficient inventory, shipping, and accounting workflows. With Shopify, Mizzen+Main streamlined operations and supported rapid brand growth, major press coverage, and high-profile partnerships, including NFL players and ESPN. The company said the platform enabled lean, off-the-shelf execution and helped power its successful online apparel business.

Mizzen+Main

Kevin Lavelle

Mizzen+Main