Case Study: Purple achieves rapid ecommerce growth and meets surging demand with Shopify

How This Purple Mattress 20 Years in the Making Became an Overnight Success

Purple is the direct-to-consumer sleep company founded by brothers Tony and Terry Pearce, who spent 20 years developing a patented Hyper‑Elastic Polymer to solve a universal problem: poor sleep and pressure-related pain. Their challenge was to turn that lab‑proven comfort technology into an affordable, scalable mattress business and bring a new product to market quickly with limited IT resources.

They validated demand with a Kickstarter and a viral “Goldilocks” raw-egg video, then launched the Purple™ Bed on Shopify Plus to scale fast. Shopify’s built‑in mobile checkout, embeddable buy buttons, apps and integrations helped Purple handle surging traffic and conversions—50M+ Facebook views, $175K on Kickstarter, hundreds of mattresses sold daily, 70% mobile traffic and 25–30% of sales on mobile—resulting in strong customer reviews and a growing product line beyond mattresses.

Purple

Dan Bischoff

Director of Communications