Case Study: JOLYN achieves rapid ecommerce growth and a scalable, customizable storefront with Shopify Plus

How This Lifeguard is Disrupting Women’s Athletic Swimwear

Jolyn, a Southern California swimwear brand founded by an ex-lifeguard, set out to solve a common problem: two-piece suits that won’t stay in place during high-impact aquatic sports. The market lacked stylish, performance-driven options for female athletes—fixed-back suits didn’t accommodate varied bodies or training demands, and retailers initially rejected Jolyn’s unconventional designs.

Jolyn created adjustable tie-back tops and drawstring bottoms in high-quality Italian fabric made in the USA, then shifted to ecommerce and replatformed to Shopify Plus in 2015 to build a flexible, user-friendly site with product filters and apps like Product Reviews. The result: faster product launches, clearer customer feedback driving design improvements, notable brand growth (including an athlete wearing Jolyn at the 2016 Olympics) and plans to expand internationally and into land-based activewear.

JOLYN

Mallyce Miller

Creative Director