Case Study: Cannuka achieves rapid growth in CBD beauty with Shopify

How This CBD Beauty Brand Hopes to Lift Rural America

Cannuka is a CBD beauty and skincare brand founded by Michael Bumgarner, who launched it to help address the economic decline of rural America while building a business around hemp-based wellness products. The company faced major challenges early on, including stigma around CBD, blocked marketing channels, and payment issues that made direct-to-consumer growth difficult.

Shopify supported Cannuka’s ecommerce relaunch by providing CBD-friendly selling tools, including SEO settings, blog templates, and access to payment, shipping, and partner solutions. With Shopify, Cannuka quickly scaled its online business and, alongside retail expansion, achieved 600% revenue growth in the past year and reached 1,700 retail locations across the United States.

Cannuka

Michael Bumgarner

Cannuka