Case Study: Coopt achieves $13,500/month in revenue with Shopify

How This 17 Year Old Turned a Love of Watches Into a $13,500 a Month Business

Coopt, a young entrepreneur building an online watch business, faced the challenge of starting an ecommerce store with no coding experience or prior online selling background. Using Shopify, he launched Watch Outfitters and had to learn the basics of ecommerce, marketing, and customer targeting while struggling through slow early sales.

Shopify helped Coopt set up and optimize the store, including Facebook pixel tracking, ad strategy, email capture, and social proof tools. With Shopify-powered testing and marketing improvements, the business grew to more than $13,500 in monthly revenue in its first year, with email campaigns generating about $500 per send and some ad campaigns delivering strong returns like $262 on a $30 spend.

Coopt

Bryan

Founder