Case Study: Stoov boosts conversions 27% with Shopify Plus

How Stoov boosted conversions 27% in one year with Shopify Plus

Stoov, a Dutch brand selling heated blankets and cushions across Europe, needed a platform that could support rapid scale, a wider product range, and cross-border growth. Its previous platform, Lightspeed, had SKU limits and lacked the features needed to expand internationally, so Stoov turned to Shopify Plus.

With Shopify, Stoov rebuilt its store with help from Code, added flexible app integrations, and localized the experience for different countries. Shopify helped drive major growth: sales rose from 10,000 units in 2019 to 500,000 in 2022, conversion rates increased 27% year over year, and Germany became its biggest market with 50% of sales.

Stoov

Joost van der Weiden

Technology Manager