Case Study: INTERSPORT achieves lower costs and higher conversions with Shopify

How Shopify powers select INTERSPORT markets

INTERSPORT, the global sporting goods retailer operating across 42 countries, needed a more flexible commerce approach for select national markets to better adapt to local customer needs while staying aligned with global brand standards. The company chose Shopify for these markets to support hyperlocal storefronts without sacrificing consistency, and to reduce dependence on custom-built solutions.

Shopify implemented a flexible platform with Shopify Checkout, Flow, Draft Orders, and data dashboards, enabling local teams to test, iterate, and automate operations more efficiently. The results were strong: INTERSPORT reported a 65% reduction in total cost of ownership in Ireland, a 60% reduction in Denmark, a 35% increase in conversions in Australia, and a 30% improvement in search rankings in Denmark, along with faster development and improved agility.

INTERSPORT

Jasper Both

Director of Omnichannel Development