Case Study: APL achieves seamless scalability and international growth with Shopify

How Shopify helped APL achieve seamless scalability and international growth

APL, the athletic footwear brand founded by Adam and Ryan Goldston, was growing quickly but struggling with the limits of its Magento platform. The brand needed a more flexible, reliable system to improve site performance, customer experience, checkout stability, and support international expansion. Shopify helped APL move away from the rigid setup and use Shopify’s commerce platform to support its next stage of growth.

Shopify provided the scalability, managed hosting, app ecosystem, API flexibility, and 24/7 support APL needed to operate more efficiently and expand globally. As a result, APL improved conversion rates, average order value, and repeat purchases, launched new features in minutes instead of weeks, and expanded into more than 90 international markets. Shopify also supported APL’s flagship retail rollout with Shopify POS in Los Angeles and New York.

APL

NJ Falk

Managing Partner