Case Study: Blakely achieves 85% higher conversion rates with Shopify

How Shopify enhanced Blakely's customer experience and boosted conversion rate by 85%

Blakely, a Norfolk-based lifestyle fashion brand founded in 2012, was struggling with an unreliable, slow previous e-commerce platform that crashed during peak trading periods and lacked the integrations and data tools needed for effective international personalization and growth. The company turned to Shopify to improve site performance, app connectivity, and support for multiple regional stores.

Shopify helped Blakely migrate to a more reliable, user-friendly platform with seamless integrations, Shopify POS, and dedicated EU and US stores, improving omnichannel operations and customer experience. As a result, Blakely increased conversion rate from 1.4% to 2.6%, grew global sales by 49%, lifted site visits by 44% year over year, and raised average order value by 13%, with US sales up 130% and EU sales up 60%.

Blakely

Gareth Newman

Founder