Case Study: Club Brugge boosts printed shirt sales 25% with Shopify

How Shopify brought the Club Brugge fan experience to life and boosted printed shirt sales 25%

Club Brugge, one of Belgium’s most decorated football teams, wanted its official online club shop to feel more like an extension of the stadium experience. Before Shopify Plus, the store’s limited templates and branding options made it hard to fully reflect the club identity, and its printed shirt builder often hit API bottlenecks during spikes in personalized orders.

Shopify Plus helped Club Brugge create a more immersive, mobile-first fan store with stronger customization, a better UX, and features like a gift finder and custom shirt builder. With help from Shopify partner Radikal and UX specialists HumanEyes, the club improved the shopping journey and saw a 25% increase in printed shirt sales, a 77% checkout conversion rate on mobile, and a 15% rise in mobile conversion rate.

Club Brugge

Gauthier Vervaeke

Merchandise & Ecommerce Manager