Case Study: Shelfies saves thousands and automates custom order fulfillment and fraud prevention with Shopify Flow

How Shelfies Saves Thousands of Dollars Using Shopify Flow to Automate Custom Order Fulfillment & Fraud Prevention

Shelfies is an on-demand all-over-print apparel platform that deliberately holds no inventory and offers fully custom designs. That model created repetitive, time-sensitive tasks—staff had to manually find custom orders and monitor high‑risk transactions across global manufacturers and time zones, or risk producing unsellable items and incurring chargebacks.

By deploying Shopify Flow, Shelfies automated key workflows: custom orders now trigger immediate emails to designers and high‑risk orders automatically notify manufacturers to halt production. The automations cut custom design turnaround from six hours to two, prevented costly fraudulent production (saving thousands in production and chargeback fees), and freed the team to focus on higher‑value work and further efficiency gains.

Shelfies

Nicholas Montgomery

Founder