Case Study: Rainbow achieves faster innovation and lower platform costs with Shopify

How Rainbow Shops replatformed from Salesforce to Shopify to increase innovation and speed to market

Rainbow Shops, an independent fashion retailer competing with giants like Amazon, Walmart, and Shein, needed a faster, more innovative ecommerce platform than Salesforce Commerce Cloud could provide. With just three full-time engineers, Rainbow turned to Shopify to support its growth, improve speed to market, and reduce the burden of costly replatforming and platform limitations.

Shopify helped Rainbow replatform successfully and unlock faster innovation, lower costs, and a better customer experience. With Shopify, Rainbow cut platform fees by 80%, launched native apps that now drive 20% of customer interactions, increased site search volume by 48% with Google Cloud Discovery AI, and shipped new features in minutes instead of months.

Rainbow

David Cost

VP of Digital and Ecommerce