Case Study: Psycho Bunny achieves rapid global retail growth with Shopify

How Psycho Bunny expanded to over 90 stores on Shopify

Psycho Bunny, a clothing brand that evolved from a small wholesale necktie business into a direct-to-consumer retailer, needed a platform and partner that could support a rapid brand overhaul and growth. After moving off Magento, the company chose Shopify and Shopify POS to help scale online and in stores while keeping a lean team.

With Shopify, Psycho Bunny expanded to more than 90 stores, grew from 7 to nearly 1,000 employees, and expanded internationally into markets like Canada, Latam, Japan, Dubai, and South Africa. Shopify also helped deliver a unified commerce stack, customized POS capabilities, and a positive uplift in conversion rates, enabling the brand to keep growing efficiently and rapidly.

Psycho Bunny

Jean-Aymeri de Magistris

Vice President of IT, Data and Analytics, and PMO