Case Study: Princess Polly increases sales with Shopify Shop Pay authenticated checkout

How Princess Polly Increased Sales by 4% Using Shop Pay Authenticated Checkout

Princess Polly, a leading online fashion retailer from Australia, wanted to reduce cart abandonment and improve conversions as its global customer base grew. Using Shopify’s Shop Pay authenticated checkout, the brand aimed to create a faster, more seamless checkout experience for returning shoppers.

Shopify implemented Shop Pay authenticated checkout to automatically recognize logged-in customers and autofill their details, reducing friction at checkout. In a four-week test, Princess Polly saw a 4.1% conversion lift for users with an existing Shop Pay session, a 1.6% increase in store orders in the US, a 1% increase in Australia, and a 7.6% reduction in checkout completion time.

Princess Polly

Melanie Huang

UX Ecommerce Manager