Case Study: PDPAOLA improves customer lifetime value with Shopify

How PDPAOLA Improved Customer Lifetime Value by Unifying its Customer Data

PDPAOLA, a Spanish jewelry brand expanding from ecommerce into physical retail, needed a way to create a consistent customer experience across online and in-store shopping. As it launched its flagship store in Barcelona and grew across Europe, it turned to Shopify POS and Shopify Payments to unify sales channels, customer data, and payment processing.

Shopify implemented a single system to manage online and offline selling, with unified customer profiles and real-time reporting across stores and ecommerce. The result was a 50% faster checkout, a 5% increase in customer lifetime value, and more efficient inventory management with fewer errors. PDPAOLA also simplified accounting and enabled staff to checkout customers anywhere in the store, reducing queues and improving the overall shopping experience.

PDPAOLA

Miquel Cardona

Chief Business Development Officer